Make friends with a polar bear, if you dare
Here's the first spot in Mullen's "Power of action" campaign for utility company National Grid. My initial reaction is: Polar bears have broken out of the zoo! They’re stalking people in their homes and at work and at school and in swimming pools! Let the bear have your sandwich, kid—just run! I think the commercial is about the environment and preservation, saving polar bears and such. Given the chance, those bears would preserve us as snacks, that’s about it. Just ask Stephen Colbert. A recent headline about the company warns, “National Grid seeks electricity, gas rate hikes.” That sounds more like the action of power to me.
—Posted by David Gianatasio
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May 30, 2008 in Gianatasio | Permalink
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Comments
The polar bear ate 5 people during the making of this ad.
Posted by: Emo Williams | May 30, 2008 12:58:49 PM
The song in the Polar Bear - National Grid ad is sung by Australian singer/songwriter Melanie Horsnell. She also was the vocalist on the J C Penney 2007 campaign "How can it be". Has a new album coming out soon. Check her music at www.myspace.com/melaniehorsnell
Mark
Posted by: Mark | Jun 12, 2008 2:28:43 AM
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