Game maker quotes worst critic in new ads
 Web comic maker Penny Arcade is quoting an unlikely person in its latest ads: an Internet troll who hates everything the company does and anyone who buys its products. The ad above, for a Penny Arcade game called On the Rain-Slick Precipice of Darkness, features the mad ramblings of one Denis DuckFat (hopefully not his real name), who reportedly has stalked gaming boards for years, not making friends along the way. Another ad reads, “Penny arcade sucks and is unfunny. please murder penny arcade and then yourself if you disagree with me.” DuckFat was apparently made aware of the campaign in the past few days. Sticking to his guns, he posted a note online Wednesday that read, “Penny Arcade still sucks.”
—Posted by Tim Nudd
|
|
May 22, 2008 in Nudd | Permalink
|
Comments
you might want to do a little research into what penny arcade is/does...
Posted by: huh? | May 22, 2008 9:51:03 AM
And that is make horribly unfunny comics and overpriced products.
And generally making the world a worse place.
Posted by: ddf | May 22, 2008 4:33:14 PM
http://www.playgreenhouse.com/featuredGame
PA's whole campaign is very tongue-in-cheek.
See their trailer with call outs like "dialog" and "insanity" and of course closing with {Marketing message here}
I like that they're using the troll's quote. Every video game made markets useless quotes about how it's a life-changing experience.
Posted by: G | May 22, 2008 5:52:02 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
