What did the tax stimulus add to your life?
Good news for the government: People do seem to be spending their tax rebates on random purchases that might boost the consumer-driven economy. The bad news? Mainstream marketers might not be cashing in. I just spent an embarrassing amount of time on the highly addictive blog How I Spent My Stimulus, and there was hardly a recognizable brand name in sight. As of this weekend, the most popular category was “Travel and Vacation,” followed by “Home and Garden.” But don’t worry, “Debt/Credit Card” was a close third. Economics and marketing aside, it’s worth browsing the site for a while just to see a fascinating cross-section of America. The stories are entertaining, inspiring and sometimes heart-wrenching. If you’re curious about the ones we pictured above, here they are: gun, bra, camera and puppy. And if you’re curious how I spent my rebate, then you can get the disappointingly pedestrian answer here. Via Consumerist. UPDATE: Turns out the site was created by Rudy Adler, who was a student during the first year of Wieden + Kennedy’s WK+12 ad school.
—Posted by David Griner
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May 27, 2008 in Griner | Permalink
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Comments
I saw a person on that stimulus page who spent his money on the game Second Life. Wow!
Unfortunately for me I turned 18 about a week after the stimulus package came and I was claimed as a dependent, so no 600 dollars for me-- my friends idiotic grandma claimed him as a dependent for his parents (even though he is 20 and hasn't lived with them in 3 years)- so he also got no money, pretty messed up because he need it to pay for his rent.=/
Posted by: Corin | Jun 3, 2008 10:18:15 PM
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