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Adland sends up Showtime's pinup banners
Dabitch, the proprietress of mother-of-all-ad-blogs Adland, is unimpressed by Showtime's new ads for Weeds—pinup pics of Mary-Louise Parker that are being packaged together with similar (and more appropriate) ads for Secret Diary of a Call Girl. But she seems to identify with her tormenters, as she’s whipped up her own homage to the campaign. “Seems that the right thing to do in order to sell anything is pose sexy,” she writes. “I should have tattoed Adland’s URL on my chest years ago and tried to pose for Playboy to generate some buzz.” Our 370-pixel column width doesn’t do it justice, so click over for the full effect. —Posted by Tim Nudd
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Whatever. The line tied to the campaign is great. Mary Louise Parker's character is portrayed as a sexy, confident single mom who ofttimes engages in confident sex with single guys. And while her focus is typically delivering other goods, I don't think it's a stretch at all.
If you want an example of sex unnecessarily forced into ads, take a look at the Danica Patrick billboards. Every other ad in that campaign has racers in their ad-laden garb. Danica's in a friggin' bikini. Of course, it works since the target market could care less.
Posted by: Doinger | Jun 25, 2008 6:33:01 PM
It's a business doing pleasure with you is just about one of the oldest sigfile-lines on the planet. It was great the first time - in "The Best Little Whorehouse in Texas" (realeased 1982) - now it's just unimaginative. But sure, whatever.
Posted by: Dabitch | Jun 25, 2008 8:25:12 PM
Hmm. Wasn't aware that the line was a rehash, but, then again, it's not like the pin-up approach is remotely original. I'll admit you could be spot on about it being a case of forcing a twofer.
Posted by: Doinger | Jun 27, 2008 10:26:44 AM
