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At JC Penney, teen karaoke beats teen sex
 JC Penney's Rock Your Look online karaoke promotion ties in with the Teen Choice Awards. The winner gets to present an award at the show. The show and the promo clearly target teens, so what’s with the retro—more like Stone Age—song selections? “Word Up” by Cameo? “I Ran” by Flock of Seagulls? “Ballroom Blitz” by Sweet!? That last one is something like 35 years old. Admittedly, these are good karaoke choices—for those of us past 40. But today’s teens can’t possibly like this music. “Rock & Roll Hoochie Koo” by Rick Derringer!? Sure, that’s the perfect soundtrack for popping down to the basement for a quick frolic after class, but I doubt that’s what the retailer had in mind. Word up to Adrants for pointing me to the site. “Word up.” That’s what kids say these days, right?
—Posted by David Gianatasio
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June 30, 2008 in Gianatasio, JC Penney | Permalink
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Comments
Yeah, they are pretty old songs,but I think it's actually pretty smart and in touch to have songs like that seeing that games like Guitar Hero and Rock Band have most of those exact same songs and many others from the same music eras. Being retro is so now in this case.
Posted by: Ladycakes | Jun 30, 2008 3:32:01 PM
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