Art director selling ad space in his portfolio Mike Cessario, a student at the Art Center College of Design in Pasadena, Calif., is selling ad space in his portfolio. He says: “It would be a pretty smart way for photographers to guarantee their work gets seen by top ad creatives in a fresh new way.” Check out our would-be ad star here. Mike bills himself as an art director/musician and starts off with some tongue-wagging guitar-jam pix, so he’d be great in Advertising Week’s Battle of the Bands. (Is Mike the fourth Jonas brother? Maybe he could join that rockin’ law firm.) He interned at Crispin, working “100 hours per week, for three months, unpaid.” Is that even legal? As for his campaign efforts, we have headless imagery for Bose and bikini babes for STP—it’s no worse than the stuff that wins at Cannes. —Posted by David Gianatasio

June 4, 2008 in Gianatasio | Permalink

Comments

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I'm afraid even this has been done. I've seen a junior book with an ad for a senior-level headhunter in their book, the thought being the same: what better target marketing?

Posted by: Mike | Jun 4, 2008 9:55:40 AM

Yeah, great idea, but I saw the same idea from a junior team in London a couple years back.

Posted by: Joe | Jun 4, 2008 10:48:12 AM

Unfortunately, the ad space is the smartest thing on his site.

Posted by: Gotta go fill buck nasty's water dish | Jun 4, 2008 12:54:18 PM

Genius.

Posted by: Bopper | Jun 4, 2008 12:57:29 PM

Sorta reminds me of when a mid level creative ebay'd his student book. And it was covered in this blog.

Posted by: Dean | Jun 4, 2008 3:04:43 PM

Amazing, love it,

Posted by: btern | Jun 4, 2008 7:21:20 PM

what are they teaching at that school...

Posted by: | Jun 4, 2008 11:41:38 PM

1. You're not an art director
2. You're a student
3. Let your work speak for itself
4. Not your unbelievable ego

Posted by: Get a Grip on Reality | Jun 5, 2008 3:21:14 AM

@ Get a Grip on Reality

HAHAHAHAHAAAA...YES!!!!

Posted by: ad douche | Jun 5, 2008 4:10:27 AM

Thinking back to my days as a starving student, I wish I'd thought of this.

Posted by: Joi | Jun 5, 2008 4:58:30 PM

what a great idea! I love it! Go Mike!

Posted by: ale | Jun 19, 2008 2:39:24 PM

It has been done, but does your book really need a gimmick? The work is about your ethos and what you bring as a creative. Your book is an extension of you. Is this selling yourself out or just covering up for lack of creative?

Posted by: Jason O | Aug 23, 2008 9:11:57 PM

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