Float away to dreamland on a Hästens bed The first ad in Barker/DZP's new global print campaign for Hästens beds shows a nude beauty suspended a few feet above one of the company's products. (See the full ad here.) Is she fondling her left breast? I’ll download the screen-saver, study the artwork closely and let you know. There's lots more about the ad campaign, including a making-of video (how did they get her to levitate, anyway?), over on the Hästens Web site. I’ve had the dream pictured above more often than I can recall, though not on a Hästens bed. It usually ends with the woman transforming into a fanged, slug-like creature that chases me into a classroom on the day of a big exam for which I haven’t studied and forgot to wear pants. Hästens beds sell for up to $65,000(!), so I assume the target audience can afford plenty of psychotherapy. I’ll just grab some some Corn Flakes and put on some Moby to help me fall back to sleep. —Posted by David Gianatasio

June 3, 2008 in Gianatasio | Permalink

Comments

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that was a fun read.

Posted by: sean | Jun 3, 2008 9:47:08 AM

Mr. Burns:

"You know that dream where you're in bed and they fly in through the window?"

Posted by: Editz | Jun 3, 2008 11:54:44 AM

Dear David,
I think it is pretty important to add to the equation that a Hastens bed starts at about $5,500 in a Queen size bed, and goes up from there.

Shopping for a new bed can be a grueling experience.
It is a jungle out there with so many gimmicks and misrepresentations.
I have sold Hastens Beds for the past six years in California; in fact I was the Managing Director of California’s first Hastens store. Selling these fantastic beds has been nothing but a passion since day one.
Why? Because I have been privileged for so many years now to witness what a profound difference a real good night’s sleep makes in our client’s lives.
I have seen anything from allergies that have gone away, to clients with severe to moderate pain issues that have found relief overnight in a Hastens. Obviously there are no guarantees for this. There have also been so many clients who never realized how much their bad sleep affected their daily activities. One thing that I CAN guarantee though is that when it comes to selecting a new bed for your health, a Hastens is your best shot.
Don’t make the mistake believing that a more expensive Hastens bed is healthier for you. When it comes to the materials used it is all the same in all of them, so the health benefits are the same. You will spend 10 days per month (one third of your life) in natures own materials.
When it comes to comfort, well you have to be the judge of that. Never buy a Hastens bed without trying it first. It is probably the last bed you buy in your life.
I am happy to answer any questions you may have regarding beds in general or Hastens in specific.
If I can help you find a bed that is the right one for you, I have done my job.

I have a sleep blog right here - www.best-rest.blogspot.com

Feel free to email me anytime.
Peter@hastensonbeverly.com
Or visit us on the web.
www.hastensonbeverly.com

We ship beds all across United States as long as there is no dealer in your territory.

Good Hunting!
Sincerely,
Peter Tornell

Posted by: Peter Tornell | Jan 19, 2009 7:30:36 PM

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