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Gatorade takes a leap with 'ball girl' video Another day, another viral campaign where you have to squint to find the culprit. This time it's Gatorade, whose “Amazing ball girl catch” has gotten a few hundred thousand views on YouTube (although much of the traffic seems to be coming from debunking posts like those on Deadspin and Snopes). I always have mixed feelings on these kinds of videos, especially when they only take off after being revealed as marketing projects. Still, if you know a video is the work of an ad agency—in this case, Chicago’s Element 79—and you still go watch it, they must be doing something right. —Posted by David Griner

June 25, 2008 in Gatorade, Griner | Permalink

Comments

Open the floodgates. Soon YouTube will be filled with viral ads that have no real connection to their products.

I quote Homer: "You know that ribbon you tie on your antenna so you can find your car in the parking lot? Every car should have one!"

Posted by: adhack | Jun 25, 2008 3:22:45 PM

every time this campaign gets press somebody needs to point out that it was already done for gatorade's main competitor Powerade three years ago. So here it comes: This is a Powerade ad! Yes, they had a girl in the outfield at a minor league baseball game do an amazing feat. Yes it was shot on jerky "real" video with a shocked vo announcer. Hell, it was even shot by the same director Baker Smith. LAME.

Posted by: WK | Jun 25, 2008 4:55:16 PM

> Soon YouTube will be filled with viral ads that have no real
> connection to their products.

Whaddya mean "soon", Son? But yes, exactly like you reminded me Homer said, we shall all do it. Ack! And it shall be in the shape of a sunflower.

Posted by: Dabitch | Jun 25, 2008 9:39:12 PM

btw: the ad you mention with tennis: http://commercial-archive.com/node/2730

Posted by: dabitch | Jun 25, 2008 9:51:12 PM

Totally POWERADE. Only a decade late.

Posted by: | Jun 26, 2008 5:04:20 PM

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