Gold'n Plump takes shots at Golden Arches

Oldmcdonald_2

Consumers who relish any disparagement (implicit or otherwise) of Ronald McDonald will enjoy this new billboard for the Gold’n Plump chicken brand. Something tells me that Gabriel deGrood Bendt of Minneapolis, which created the campaign, won’t be getting any part of the McDonald’s account in this century. Along with other executions in the series, this one makes the point that Gold’n Plump’s chickens are raised by independent farmers in Minnesota and Wisconsin, and not somehow extruded from some hideous factory farm.

—Posted by Mark Dolliver

June 25, 2008 in Dolliver | Permalink

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Gabriel deGrood Bendt is a really, really good agency. I don't know why their work goes under the radar somehow.

BTW, "extruded" is one of my favorite words. Especially around 7:30 in the morning.

Posted by: Bob | Jun 25, 2008 8:48:01 AM

Bob,

Does your last name start with an "s"?


Posted by: | Jun 25, 2008 12:17:20 PM


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