« Too much, Crispin Porter's magic bus! | Main | In the mood for Whatever and Anything? »

More reasons to hang out late at Denny's In a sign that the apocalypse is near (and enjoying a plate of Moons Over My Hammy), the hot new club in town is, apparently, Denny’s. Hoping to appeal to the youth demo, the chain is launching a “Denny’s AllNighter” multimedia promotion that includes, per Brandweek, a “dimly lit club ambiance” and alt-rock music from 10 p.m. to 5 a.m. (Can diners stay open that late? Aren’t there zoning laws?) The waitstaff, probably all MTV wannabes, will swap their crisp Denny’s slacks for T-shirts and jeans. Of course, there are blogs and social-networking components and an “Adopt a Band” contest that lets diners choose which groups get promotional support and free Denny’s food out on tour. The latter would probably compel most bands to make it big as quickly as possible so they can trade in the Denny’s fare for buffets at the Four Seasons. The tagline is a real oddity: “Nothing good happens after midnight—except Denny’s.” Actually, I’m too old and unhip to know. —Posted by David Gianatasio

June 17, 2008 in Gianatasio | Permalink

Comments

---

It's 5th meal at Denny's.

Take that, Taco Bell.

Posted by: Sean | Jun 17, 2008 7:59:35 AM

Alt rock? MTV wannabes? Was this strategy conceived in the 90s?

Posted by: Somebody | Jun 17, 2008 10:31:42 AM

Oh, come on! Denny's and a few pots of coffee have always been the best way to sober up after the bars close.

Posted by: Spartoon | Jun 17, 2008 4:08:55 PM

what planet are you on? there are 24 hr diners everywhere

Posted by: aa | Jun 18, 2008 9:08:20 AM

i highly doubt that you will find any MTV wannabes working the graveyard shift at Denny's. and i am wondering what kind of society you exist in that the Denny's late night appeal has gotten you all out of whack. I used to go to Denny's and drool on toast, searching for the slightest bit of satiety, at 3 am during my freshman year of college...like 10 whole years ago. you know what...i bet they have wifi too. what is this world coming to?

Posted by: brooke | Jun 18, 2008 9:59:27 AM

LOL - this is 10 years too late for me! My friends and I used to always go to Denny's after going out since it was one of the few places open late.

Posted by: Casey | Jun 18, 2008 10:59:45 AM

10 years too late is about right. We used to pack Denny's out every night. 30, sometimes 50 of us just took up space for several hours at a time over the course of many years. Maybe 6 of us bought something consistently. It's no wonder our favorite Denny's closed down. Better music and ambiance would've only kept us there longer and in greater numbers.

Posted by: fistfullofdeuce | Jun 18, 2008 4:04:55 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.