Good timing (again) for new Nike Golf spot
Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday. But what do you know, it does have this new Tiger Woods spot from Wieden + Kennedy. Narrated by Tiger’s late father, Earl Woods, the ad breaks pretty much zero new ground, but its message about mental toughness, though shopworn, rings fairly true after the events of Sunday and Monday. Mediate, meanwhile, doesn’t have his own Nike ads because he’s sponsored by Callaway, which is enjoying the exposure from Monday’s playoff after a year that’s been rough on its stock price. Via Advertolog. |
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June 17, 2008 in Golf, Nudd, Tiger Woods | Permalink |
Comments
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Maybe it's, as you say, "breaking zero new ground". But I think my TV needs more of this kind of work on it. This gave me goosebumps.
Posted by: | Jun 17, 2008 2:56:35 PM
I think the choice to hold off on using this voice-over was smart. Not only is the voice itself resonant, but the spot and the reminder of this shaping influence in Tiger's life and game is moving.
Posted by: Sonya | Jun 17, 2008 3:42:48 PM
"Nike did not have a new Rocco Mediate commercial ready to go if he had won the U.S. Open playoff yesterday"
for a blog post, you took quite some time to resolve this.
Posted by: dusty.bottoms | Jun 17, 2008 7:36:12 PM
Watching that commercial, I boxed up my Nike equipment and sent them to Nike. Mental toughness, is a gauge by using what?
Posted by: Schmehlhead | Sep 17, 2008 6:37:08 PM
