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Pringles can inventor buried with the brand

Pringles_2 From CNN: "The man who designed the Pringles potato chip packaging system was so proud of his accomplishment that a portion of his ashes has been buried in one of the iconic cans." Yes, Fred Baur, who died last month at age 89, had some of his remains placed in a Pringles can at his gravesite. Let’s hope they made it inside the vault. Those Pringles BBQ chips I had at lunch tasted a little ... off. Baur, who specialized in research and development and quality control for Procter & Gamble, filed for a patent for the familiar Pringles container in 1966. It was granted in 1970. The can shown here is from 1970, courtesy of Flickr’s Roadsidepictures.

—Posted by David Gianatasio

June 3, 2008 in Gianatasio | Permalink

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Bauer is well known for his invention of the Pringles can, and the invention was a success. So much that he decided that he was going to be buried in one. The point is that his invention was very important for Pringles but it was still only one part of the process of building that brand. It’s the level of commitment to the product that tells us all we need to know about making a brand fly. At every point and on every level of P&G you can be sure that Bauer’s level of commitment was there…sweating details, thinking about the target market and refining the product and all its brand details!

Posted by: John Tantillo "The Marketing Doctor" | Jun 4, 2008 3:39:54 PM

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