Real sponsorship for simulated rock 'n' roll
Rrrraawww-twang! Jose Cuervo Black is the title sponsor of the 2008 U.S. Air Guitar Championships. Brrr-brrr-yaaa-wha-wha- whaaa! Per Brandweek: “The push comes as air guitar has emerged as a wildly successful pastime, in part because of the Guitar Hero videogames by Red Octane, which simulate playing with a guitar-shaped peripheral.” Hey, I couldn’t agree more. (Check out Air Guitar Nation if you’re not convinced.) Whaaa-whaaa-whaaa-twaaang! I’m playing the solo from “All Along the Watchtower,” can you tell? I windmill with my arms, then screw up my face and get down on my knees and, just like Hendrix, I light my guitar on fire. Of course, it’s just an air guitar, so I usually end up burning a hole in my tie-dyed pants and roasting my Chuck Taylors. Wrrrrwaa-wha-wha-wha-ooouch! Now that’s rock ’n roll.
—Posted by David Gianatasio
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June 18, 2008 in Gianatasio, Guitar Hero | Permalink
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Comments
Isn't this the brand that launched with the print ads of the swarthy looking, 5-o-clock shadowy d-bag who wouldn't smile for a thousand puppies? Explain to me the connection with air guitar again....
Just another liquor company connecting itself inexplicably to an event....
Posted by: Post Advertising | Jun 18, 2008 4:01:14 PM
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