Recycle your beer cans, and your beer ads

Cltnbmagritte72detail Who says brewers always use babes and beaches to sell their beer? Cultivator Advertising & Design in Denver plays up the greener tendencies of New Belgium Brewing in its latest “Follow your folly” campaign. The ads celebrate recycling via layered art-box photo collages (some two feet tall and nine inches deep) constructed of and filled with recycled objects (then photographed to become printed pages). One ad called “Beaver” shows eco-activist skinny-dippers, but it’s a lot tamer than it sounds. Another features a “trashy” take on Magritte, but only because it’s actually composed of discarded objects. All this has very little to do with beer. It’s artsy but, might I add, also kind of dull. Roll in the kegs, and cue the bikini team! Sorry, I guess I’m a sucker for the classics.

—Posted by David Gianatasio

June 9, 2008 in Cultivator, Gianatasio | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.




Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.