AdFreak: Recycle your beer cans, and your beer ads

Recycle your beer cans, and your beer ads

Who says brewers always use babes and beaches to sell their beer? Cultivator Advertising & Design in Denver plays up the greener tendencies of New Belgium Brewing in its latest “Follow your folly” campaign. The ads celebrate recycling via layered art-box photo collages (some two feet tall and nine inches deep) constructed of and filled with recycled objects (then photographed to become printed pages). One ad called “Beaver” shows eco-activist skinny-dippers, but it’s a lot tamer than it sounds. Another features a “trashy” take on Magritte, but only because it’s actually composed of discarded objects. All this has very little to do with beer. It’s artsy but, might I add, also kind of dull. Roll in the kegs, and cue the bikini team! Sorry, I guess I’m a sucker for the classics.