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Tempest in coffee pot over Starbucks logo A Christian group called the Resistance made time in its busy schedule recently to criticize Starbucks for bringing back a “slutty” retro version of its mermaid logo. The logo, a more revealing version of the familiar Starbucks logo, will now adorn Starbucks’ Pike Place bags of coffee. The Resistance complains that it “has a naked woman on it with her legs spread like a prostitute. ... The company might as well call themselves Slutbucks.” Actually, she’s a mermaid, not a woman, and doesn’t really have “legs” per se. Regardless, Dead Programmer’s Cafe has a nice overview of how the Starbucks logo got less naughty over the years, before this most recent shocking regression. As for the Resistance, this protest is just the tip of a very baffling iceberg. —Posted by David Kiefaber

June 2, 2008 in Kiefaber | Permalink

Comments

they may be a little extreme in their conservatisim, but you HAVE to give them credit for "Slutbucks"

Posted by: eddie | Jun 2, 2008 10:41:49 AM

Ah Americans. You never cease to amaze me with your extreme stupidity.

Posted by: | Jun 2, 2008 11:58:53 AM

I'd like to echo the first two comments. It's amazing [yet not surprising] how logo design changes create such emotional reaction. Add that in with nutty conservatism and the debate begins.

Posted by: Ben Smithson | Jun 2, 2008 12:08:14 PM

As I've stated before, I wait for the day this country collapses under the weight of its own stupidity.

Shouldn't be a long wait.

Posted by: | Jun 2, 2008 2:08:58 PM

I may have to start drinking coffee. Slutbucks is kinda hot.

Posted by: Steve | Jun 4, 2008 4:38:39 AM

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