Tiger Woods would love to carry your clubs
Tee Off With Tiger, a new Buick promotion from Digitas, troubles me. Fans guessing Tiger Woods’s score on each hole he plays between now and the fall have a chance to win his services as a caddy at Torrey Pines, the California course where Woods just won the U.S. Open in a dramatic playoff. My problem: the prominent use of the word “caddy.” Buick and Cadillac are both GM brands, but it’s Cadillac, not Buick, that stands to reap the benefits among those of us who don’t pay close attention or read the fine print. My point: K-Swiss should host a Tee Off With Anna contest. Wrong sport, wrong brand—but it would feel so right. UPDATE: Tiger Woods will undergo knee surgery and miss the rest of the season. His ability to caddy in the Buick promo is now also called into serious question. Anna’s knees look healthy, damn healthy!
—Posted by David Gianatasio
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June 18, 2008 in Gianatasio, Golf, Tiger Woods | Permalink
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Comments
I don' think Tiger will be caddying for anyone, let alone playing anytime soon.
Posted by: deano | Jun 18, 2008 8:45:14 AM
This promotion sucks.
Posted by: Joe | Jun 18, 2008 11:13:32 AM
What lummox would want the greatest golfer in history to carry his clubs?
Posted by: Tom Messner | Jun 18, 2008 5:42:37 PM
What lummox would want the greatest golfer in history to carry his clubs?
Posted by: Tom Messner | Jun 18, 2008 5:42:47 PM
What lummox would want the greatest golfer in history to carry his clubs?
Posted by: Tom Messner | Jun 18, 2008 5:42:58 PM
Seems like a couple of mulligans there.
Posted by: Tom Messner | Jun 18, 2008 11:15:35 PM
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