U.S. Army now taking its cues from Apple

The U.S. Army plans to open high-tech experiential recruitment centers beginning with a pilot program at an undisclosed site in August. Per Brandweek, “It will consist of three large simulators with full-scale mock-ups of Army equipment and wrap-around 270-degree video screens.” Apache, Black Hawk and HMMWV simulators will allow prospective enlistees to experience those weapons systems. Apple’s retail outlets apparently inspired the idea. Of course, buying a Mac won’t kill you, unless it has one of those wonky batteries that sometimes catch on fire. (Or is that Dell?) Signing up for a hitch in the military, however, especially with a war on, can carry rather more serious possible consequences. I’d suggest firing at the high-school geeks during the simulations. If they see the virtual missions through, they’re way beyond “Army strong” and merit full commissions. In the Marines.

—Posted by David Gianatasio

June 16, 2008 in Gianatasio | Permalink