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Chevy pinches pennies for Aveo billboard
The most surprising thing about the Chevrolet Aveo billboard made mostly from one-pence coins is that it took a whole 30 minutes for Londoners to strip it clean. Americans would have swarmed that thing like piranhas on a drowning cow. The idea was to emphasize how inexpensive the car is—just 769,500p (or £7,695), though only 20,000 pennies were actually used in the ad. Chevy’s Les Turton patted his company on the back for designing a car ad that “stopped traffic and actually put money back into the motorist’s pocket.” A car ad that stops traffic—that just seems so quintessentially English. —Posted by David Kiefaber |
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One wonders that maybe they should have put it on a mobile billboard maybe :D might have lasted abit longer!
Posted by: Ollie C. | Jul 11, 2008 11:11:53 AM
Bah. You can find pennies in the U.S. just by looking down the floor. Most people wouldn't bother picking them up.
Posted by: Somebody | Jul 11, 2008 11:20:14 AM
