Connecticut wants you to do it in the dark

Dpucdetail Mintz & Hoke's new campaign for the Connecticut Department of Public Utility Control (George Orwell would approve of that name) says I should “Wait until dark” to use major appliances. That way, I’ll reduce harmful emissions and relieve the strain on the state’s power grid. The only problem is—ouch!—I can’t find the light switch, so I keep bumping into things. Guess I’ll just follow the sound of the rinsing, spinning and agitating ... hey wait, I don’t own a washing machine. I don’t even live in Connecticut! Either I’ve wandered into a very dark laundromat or I’m having that recurring nightmare where I wash my clothes at night to conserve energy. And I forgot to study for that big test tomorrow! And I’m only wearing underwear because the rest of my clothes are in the wash!

—Posted by David Gianatasio

July 31, 2008 in Gianatasio | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.




Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.