'Gossip Girl' ad removes inconvenient bikini

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With our resident Gossip Girl fan, Dave Kiefaber, on vacation this week, the task falls to me to ruminate on the show's latest advertising, which features mildly racy photos of the cast along with disapproving quotes from stodgy critics. But as Crime Scene Improvisation points out, the ads appear to be racier than the show. In the banner above, for example, Blair Waldorf has somehow lost the bikini she wore in the actual scene from last season. That kind of deception will surely anger the Parents Television Council, which will already be upset to see that its own assessment of the show, as “mind-blowingly inappropriate,” is used as the headline in another of the ads. Read more at Gawker and Adrants.

—Posted by Tim Nudd

July 21, 2008 in Kiefaber, Nudd | Permalink

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Looks like it's inspired by a campaign that Penny Arcade ran for their game release back in May.

http://blog.wired.com/games/2008/05/penny-arcade-ba.html

Posted by: Drew | Jul 21, 2008 4:48:21 PM

Gotta love Photoshop. I've watched Gossip Girl a few times, and it can be pretty over the top for TV, but its kind of addicting (I'm 23). I think the advertising targets viewers who have not seen the show and therefore would not notice the change, although I think its a shady move.

Posted by: Brandon Zeman | Jul 21, 2008 10:10:58 PM

I'm our resident what now?

Posted by: Dave Kiefaber | Jul 28, 2008 1:44:57 PM


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