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Life is worth living again with Heineken
Heineken's got a suicide spot. Maybe it's an anti-suicide spot. Either way, they are gonna get letters, e-mails, IMs and Tweets aplenty over this one. (Even if this ad’s fake, Heineken will still get ripped, so they might as well claim whatever credit comes their way for being all “cutting-edge” and such.) Some guy starts to hang himself, then realizes he’s standing on a Heineken box. “Fuck it,” he says in a thick brogue, choosing to live—and pop open a frosty one. John Lennon’s “Imagine” plays for some reason. One wonders: After swigging down a half-dozen, will the dude be right back in the noose, drunkenly bemoaning his woes and heading for the sweet hereafter? I hope so. He seems like a dip. Via Adrants. |
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July 9, 2008 in Gianatasio | Permalink |
Comments
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A funny concept, but I agree with the critique. Hope the PR folks at Heineken are well rested.
Posted by: Storyboards Online | Jul 9, 2008 5:54:16 PM
Yes, it is fake. Created by students from the Hallo Ad Academy in the Netherlands... Heineken says, you guessed right haha, it is definitely not amused, but does´t take legal steps ´´as it doesn´t want to draw even more attention to them.´´ By the way, check the second one http://reclamewereld.blog.nl/fakeparodie/2008/07/10/zelfmoordpoging-in-biercommercial-van-heineken-wel-fake-hoor
Posted by: Michael vO | Jul 12, 2008 7:01:19 AM
They did Heineken a favor. Their current "legit" advertising is terrible.
Posted by: Commenter | Jul 16, 2008 2:22:41 PM
That's not a brogue - unless you're referring to the pathetic Hollywood effort at 'brogues' we've been hearing since the sixties. No self-respecting Paddy would be heard speaking like that - it's clearly a non-native English speaker.
Posted by: Dawn | Aug 4, 2008 3:17:43 AM
