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McDonald's counts its eggs as they hatch McDonald's billboards are starting to border on modern art. There was the inverted milkshake, the living-salad billboard and the bottomless coffeepot. And now we have a giant, hatching egg in Chicago that cracks open around 6 a.m. each morning and closes around 10:30 a.m., as breakfast wraps up. If Leo Burnett really wants to sink this much creative energy into distracting people from how awful McDonald’s food is, that’s fair enough. But we’ve seen egg-based marketing efforts go sour in Chicago before. —Posted by David Kiefaber

July 14, 2008 in Kiefaber | Permalink

Comments

David, if you don't appreciate the greasy tastiness that is a McDonald's double cheeseburger, then you are truly a bigger fool then I ever imagined.

Posted by: Ronald | Jul 14, 2008 10:15:22 AM

Fuck off dick-bag, Egg McMuffins rule.

Posted by: | Jul 14, 2008 10:16:18 AM

This looks like the McDonalds on Addison and Clark, right across from Wrigley, so the big egg is PR for a huge audience (who probably wander in looking for an 'eggamuffin' before a game).

Posted by: MRP | Jul 14, 2008 10:54:19 AM

Long live the sausage biscuit, even though it won't return the favor. This outdoor is wicked awesome, except for the salad thing which is just a ripoff of an HP billboard.

Posted by: | Jul 14, 2008 12:36:24 PM

Ronald, if you saw what those burgers do to my digestive system, you'd understand why I don't like them.

Oh, and Egg McMuffins are gross.

Posted by: Dave Kiefaber | Jul 14, 2008 4:03:13 PM

that's one less chicken that will end up with its breast in the deep fryer or on a grill, huh?. I'm sticking with my rare visits to Wendy's with my own crystal just because i'm careful with my cash reserves.

Posted by: nancy | Jul 14, 2008 5:50:00 PM

I hate McDonald's, but I love the idea!

Posted by: Greg | Jul 15, 2008 10:56:42 AM

fuking gay

Posted by: | Jul 15, 2008 6:33:23 PM

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