Recruiting miners still a tough assignment
Brunner returns with a new recruitment campaign for Consol Energy, less than three months after they last tried to convince us that coal mining was a good career alternative. In our view, it’s the most dangerous job on or below the earth, and should only be attempted by robots. I’m starting to think client and agency agree, on a subconscious level, in light of their advertising. New posters—visually arresting, to give Brunner its due—show cityscapes powered by coal-based energy and illuminated in the helmet lamps of miners. (See the full ad here.) Above ground there’s an industrial plant, an amusement park, office buildings—all safer places to work than coal mines. It’s almost as if the miners are trapped underground, imagining a world they may never see again. Dude, take the job punching tickets at the Ferris wheel! Carnies get lots of chicks, free nachos at the concession stand and always have enough air to breathe. |
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July 29, 2008 in Brunner, Consol Energy, Gianatasio | Permalink |
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The occupation of miner is no longer in the list for the top ten most dangerous jobs for the US. It's fallen out of the top ten because of safety innovations and improved federal regulations. However, loggers, airplane pilots, farmers, taxi cab drivers, fishermen and truck drivers are in the top ten so why don't you tell people not to take those occupations? Sales supervisors have more fatalities than miners. In the most dangerous industries, government, leisure and hospitality, retail and wholesale and professional services all have higher fatality rates than mining. Again, why aren't you telling people to watch out for those cashier jobs? Whatever happened to research? If you're going to include your opinion on something, at least make sure it's based on truth and not just because you think it would be oh so scary to work in a mine.
Posted by: Mallory | Oct 29, 2009 2:21:21 PM
