Right Guard's 'pitvertising' campaign stinks
Right Guard is testing a dubious new advertising tactic in London that tries to get people to look into other people's armpits. “Pitvertising,” as it’s known, involves sewing tiny TVs into shirts worn by hired guerrilla teams, who swarm the subways and shove their armpits in everyone’s face, in the hopes that they’ll watch a Right Guard commercial on the screen. The whole thing, of course, is the pits (even Axe’s legendary Pitman would probably disapprove), and is rivaled in its distastefulness only by that other burgeoning bodily ad medium: crotchvertising. Via Gizmodo. —Posted by Tim Nudd |
Comments
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Why would they want to do this first of all.
:S
Not my fav.
Dwayne.D.C.Tucker II
http://PicBloom.com
Posted by: Dwayne.D.C.Tucker II | Jul 22, 2008 1:52:32 PM
Why would they want to do this first of all.
:S
Not my fav.
Dwayne.D.C.Tucker II
http://PicBloom.com
Posted by: Dwayne.D.C.Tucker II | Jul 22, 2008 1:53:58 PM
The posters feature a picture of Qalibaf wearing a tie, banned in the theocratic state because of it is too Western. http://fashion.postedpost.com/2008/06/22/housewife-basic-fashion-sewing-steps-for-clothes-that-fit/
Posted by: Sandra Sewing | Jul 22, 2008 7:52:23 PM
I thought most people try to look away from those smelly pits. Seems that "boobvertising" is the way to go since most guys seem to stare at the boobs of female passengers in subways. :-)
Posted by: Herbert | Jul 25, 2008 8:13:57 AM
Thanks for this. Who knew Buttvertising would be taken so literally.
Posted by: Brent Diggs | Jul 26, 2008 6:45:16 PM
