Ross knows how to make you feel alright
No matter where you stand on Ross, you have to admit he's memorable. The star of perhaps the most noteworthy of the 20-odd sites Anomaly recently rolled out for Converse really puts his heart into KissingWithRoss.com. Not only does Ross step right into his task, but he does so with alarming gusto. For a really long time. The site could be a new Subservient Chicken or even a Rickroll alternative. It’s gotten enough buzz that VH1’s Best Week Ever featured Ross on its blog last week, then followed up on Tuesday with its own “educational” “how not to kiss” video. Anomaly has cobbled together a response of Ross “kissing back” with icing. Leaving aside the questionable aesthetic value and whether it’s going to move Chucks, it’s impressive for an agency to be nimble and react to the currents in social media. Bravo, Ross, even if you’ve given us all nightmares.
—Posted by Brian Morrissey
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July 2, 2008 in Freaky, Morrissey | Permalink
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Comments
Leaving aside the icing video , since I'm too freaked by the first two to even look at it... but perhaps this is real conversational marketing (unavoidable pun).
Not every marketer will have the gusto to get involved, but kudos to them for doing it.
Posted by: Rich Ullman | Jul 2, 2008 12:27:21 PM
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