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Wrangler breaks its rusty cage and runs
People who get tired of the whole Wrangler jeans cowboy act will beg for it when they see what marketing shenanigans they’re up to in Europe. They want us to throw off the shackles of civilization and return gloriously to the wild! Here’s the new TV spot; there are a bunch more print ads over at Advertolog (scroll down). Paris agency FFL (Fred & Farid) explains that its “new strategic and creative platform [that] seeks to re-awaken our bottled-up instincts and ... encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.” How you would extrapolate that art-school senior thesis from a minute’s worth of glassy-eyed hippies stumbling around the woods is beyond us. Read more about the campaign here. —Posted by David Kiefaber |
Comments
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I like it.
I could sit here all day and come up with reasons why this might, or might not, work.
But at the end of the day, it's not up to me or any other pundit. We'll have to look at register receipts in six months.
For the client and agency's sake, I genuinely hope it's successful.
Posted by: Sean | Jul 17, 2008 11:38:16 AM
IN the 70s, when we gals all started wearing guys clothes and shoes, I remember getting my first pair of wranglers because they had jeans that fit my hips. If i recall they were probably purple.
I don't know why but this video reminded me of that kind of stalking for jeans in either the guys or gals department.
Posted by: | Jul 17, 2008 3:32:56 PM
part ii
now i remember more 1970, we had those cowboy shirts.
with the yokes placed on a bias grain and in all kind of french curve patterns beides points. And those of us girls that could embroidered border patterns of flowers on them.
wow yokes, makes me think of oxen.
This is really a good idea. It took some thinking.
Posted by: nancy | Jul 17, 2008 10:09:37 PM
What is this ad for?
I thought wrangler was a jeans brand.....
Posted by: Adam | Jul 18, 2008 2:09:36 AM
She's wearing a jean jacket.
You could also scroll all the images I posted here on wednesday in a single post if that's easier to digest: http://commercial-archive.com/node/144555
Posted by: Dabitch | Jul 18, 2008 8:00:16 AM
You youngins don't remember a time when you could get expelled from school for wearing even pants if you were a girl, or is it still that way in Europe. It took until the 60s for women to actually have the zipper in the front.
It wasn't until the sixth grade that I could wear pants to a grade school in the middle of farm country, and even then jeans were not allowed.
Maybe that's why I find this whole campaign great. Something so iconic as blue jeans (which I think I've already pointed to on this blog when I commented on plastic surgery under my full name.) and something so fundamental as the nature of man vs. aniimal.
It's not pretentious at all, but then I am a late boomer.
Posted by: nancy mk | Jul 18, 2008 9:33:55 AM
We are all animals? I think this is a good theme, Wrangler shouldnt forget the core of there business, as the brand is most famous for its durability.
Posted by: Trevor Pack | Mar 22, 2009 9:19:21 AM
