Be careful not to step on the tiny billboards
Deutsch/LA deserves a steak dinner. In marketing the new PlayStation game LittleBigPlanet, they've come up with the best kind of billboard: the kind I can't see. These little boards are apparently springing up around San Francisco, Los Angeles and New York, and they're easy on the eyes. And a shin-high promotional campaign won't hurt the game much, even if LittleBigPlanet is basically Second Life without all the sex and gambling. In that spirit, they should change the headline here to "Good graphics shall overcome." —Posted by David Kiefaber |
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August 26, 2008 in Deutsch, Kiefaber, Outdoor, Sony, Video games | Permalink |
Comments
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I would love to met the person who said what about a mini billboard; seems like a clever idea. Don't know if they would last here in Bahamas though.
Posted by: Dwayne.D.C.Tucker II | Aug 26, 2008 8:55:36 AM
I can't believe Playstation made an ad I like.
It's Bizzaro Playstation advertising!
Posted by: Rebecca Cullers | Aug 26, 2008 9:47:40 AM
A case where less is more. Nice change up from your typical game ad campaign.
Posted by: A. | Aug 26, 2008 11:44:48 PM
