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Beyoncé a little too dark for L'Oréal's taste?

Beyonce3

It's hard to believe L'Oréal is flat-out denying the notion that it digitally lightened Beyoncé Knowles for her latest L'Oréal ad, appearing in the new issue of Elle magazine. Beyonce’s publicist, humorously, tries to sidestep the issue with this ludicrously bland quote: “There is no doubt that anyone seeing that ad will know that it is Beyoncé.” A rep for the National Association of Black Journalists, meanwhile, says magazines should be sensitive to perceptions that light-skinned African Americans are more acceptable to the public. The only person we’ve yet to hear from is Beyoncé herself, which is understandable. If she were to speak now, there’s a good chance a different voice would come out of her mouth.

—Posted by David Kiefaber

August 8, 2008 in Kiefaber | Permalink

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I wonder why they hire her if they were obviously looking for a blonde.

Posted by: Somebody | Aug 8, 2008 2:10:50 PM

She does look "lighter" but the picture on the left also looks darker than usual.

Posted by: thatguy | Aug 8, 2008 3:22:10 PM

It's not her color, look at her NOSE. That is not even her nose!! It looks like it belongs on someone else.

Posted by: I think | Aug 9, 2008 2:03:18 AM

That's not beyonce... that's a red-headed white beyonce lookalike with a tan and a dye job...

Posted by: JR | Aug 9, 2008 4:03:07 PM

Too light. Usually they shoot it just so that she hits that yummy caramel color everyone wants. loreal are famous for bleaching skintone out however, it's part of the style guide.

Posted by: Dabitch | Aug 9, 2008 5:32:17 PM

(note that this means it also applies to white people)

Posted by: Dabitch | Aug 9, 2008 5:33:08 PM

she looks way 2 light skin here dark people r prettyer than light skin people (i'm light skin)

Posted by: girl | Nov 27, 2008 2:10:22 PM

Look at Beyonce's nose! It's not hers!
They've made it much longer & less African.
Compare the 2 pics.
And they've obviously bleached her skin, it's so white!
If they wanted someone that looks like that, why didn't they just hire a Swedish person?!

Posted by: Hello | Dec 21, 2008 8:21:07 AM


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