Favorable coverage? Not a problem at all.

An iPhone—the red kind they're bringing out for the holidays. A Sony Vaio, top of the line. Bose speakers—don't they make Soundocks and headsets? A Segway scooter sounds like fun. Make it two, in case I make a friend next year. Pontine leather shoes—classy! I’d like a pair for each day of the week. And some high-end Nikes for hanging around after work. Or Reeboks. Whatever. Oh, hi there! Just reading this piece in MarketingVOX: “1 in 5 Senior Marketers Buy Ads for Illicit Online News Love.” My first thought was: ads? Come on, senior marketers, aren’t ads a bit impersonal? What am I, an upstanding online editor, going to do with an ad? Surely a resourceful corporation like yours would do better to take a more direct approach to buying favorable coverage? Then, in a coincidental and unrelated way, it hit me: This would be a great time to work on my birthday wish list! Where was I? Ah, yes: You can never go wrong giving cash. Can you?

—Posted by David Gianatasio

August 4, 2008 in Gianatasio | Permalink