Geico's cavemen find more time for tennis

Like all actors from canceled sitcoms, Geico's cavemen have quietly retreated to commercials. One new spot shows our hirsute hero, who rather resembles Björn Borg circa 1980, playing a tennis match against all-time great Billie Jean King. Not since King trounced Bobby Riggs 35 years ago in the pop-culture watershed “Battle of the Sexes” has she faced an opponent with such intense sideburns. In another ad breaking this week, the prehistoric pitchman tries to relax on a beach with model Lauren Hastings—to no avail. Seven of the 13 episodes produced for ABC’s Cavemen series never aired. Unfortunately, both of these ads from The Martin Agency will probably air for some time. Hey, I’m a gecko fan—no apologies!

—Posted by David Gianatasio

August 7, 2008 in Geico, Gianatasio, Martin Agency | Permalink

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Man I don't like the Martin Agency. Didn't they also do the commercials for freecreditreport.com?

Posted by: EGGO | Aug 7, 2008 11:57:27 AM

It must be said that these particular actors retreated to commercials from their canceled sitcom...after actually attempting to cross over from commercials in the first place. In their case, it's hard to tell which side of the coin is the lesser. How much did the sitcom fiasco cost tptb, anyway?

Posted by: Pudenda Shenanigans | Aug 12, 2008 6:42:54 PM


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