If you find this sexy, you have some issues

Babysoft One of our favorite trawlers of the Internet, Dear Jane Sample, found this tremendously disturbing 1976 ad for Love's Baby Soft while innocently (sexily?) searching for something else. Was there really a time when this ad was kosher? Or did Roman Polanski just ruin this creepy subgenre for everybody when he was arrested a year after this ad came out?

—Posted by David Griner

August 15, 2008 in Griner | Permalink

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I remember that ad when it ran, and yes, it was kosher back then. Why do you think us 30-somethings are so fucked up?

Posted by: dabitch | Aug 15, 2008 8:45:50 AM

Though perhaps not as extreme...and a different decade, let's not forget a young Brooke Shields in those early Calvin Klein ads.

Posted by: Steve Hall | Aug 15, 2008 9:28:54 AM

Hm, 1976 - when Bugsy Malone portrayed a prepubescent Jodie Foster as the ingenue?

Yeah, it was considered okay. Creepy as all hell, especially in retrospect, but fine at the time...

Posted by: Noah Ramon | Aug 15, 2008 10:41:20 AM

Baby Soft wasn't marketed to children; it was intended to be an adult product used by women. That ad would have probably been meant to imply that if you use BS (!), you'd end up feeling like a little girl again.

A little girl with lipstick, makeup and bedroom eyes.

Well, okay, eww, but it was the 70s...

Posted by: Warren | Aug 15, 2008 12:36:19 PM

This is still an issue today...remember the 90s CK ads of people looking too young sprawled out in apparent heat.

Then there was the Chupa Chups pleasure of sucking ads...that were worse than this. Although yeah this is pretty bad.

Posted by: glenn | Aug 15, 2008 2:21:53 PM

For some reason, I see this and I think of those Bratz dolls with their come-hither eyes and blow-job lips. Why are they given to little girls?

Innocence has become sexier than you think.

Posted by: Postadvertina/sleeping in my party dress | Aug 15, 2008 2:30:55 PM

EW! EW! EW!
This and child beauty pagents too.

Posted by: Rebecca Cullers | Aug 15, 2008 2:41:14 PM


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