If you met your ideas, they might scare you
This visually arresting spot by Euro RSCG Chicago for Invesco PowerShares shows a man going inside his own brain and seeing his ideas personified—as a bunch of little people and one giant. I'm not ready to face my ideas in the flesh. For one thing, I doubt my ideas would wear suits like this. I don't even own a clean pair of pants. The ad was directed by MJZ's Dante Ariola, whose last name is almost naughty. He did a nice job, but I hope the giant stays inside the guy's brain. If he gets out, he's liable to crush us all, or at least brag like a jerk over his "ideas about investing." What's the plan—buy low, sell high and sink the profits into time shares in Myrtle Beach? Good luck, you giant freak—you won't even fit through the door! —Posted by David Gianatasio |
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August 27, 2008 in Euro RSCG, Finance, Gianatasio, Invesco, TV | Permalink |
Comments
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This ad was pretty good. As it turns out, Invesco, just moved into the building behind the one where I work and everyone hates them since they took the first 4 floors of the parking deck.
Seems they have a lot of money to throw around too so they must be doing something right.
Posted by: Aaron Huston | Aug 27, 2008 5:21:35 PM
Rips-off an iShares campaign from a few years back.
Posted by: | Aug 28, 2008 9:24:55 PM
ishares has never done anything that cool
Posted by: dave | Aug 30, 2008 2:37:15 PM
I'm with Dave. That Powershares spot is one of the best I've seen in a while. Dante Ariola is an amazing director. I've never seen anything from ishares that looks or sounds anything like this. Killer spot.
Posted by: Brett | Aug 30, 2008 2:40:28 PM
