AdFreak: It's a brand new day at the Stop & Shop

It's a brand new day at the Stop & Shop

Hot on the heels of Wal-Mart's new logo, Stop & Shop/Giant unveils a redesign of its own. The grocery chain's effort looks like half an asterisk. Wal-Mart, perhaps owing to its larger inventory, gave us the whole thing. The S&S logo is part of a broader set of initiatives which, according to the press release, include the opportunity for consumers to "consult with an in-store butcher and request cut-to-order meats." I think "in-store" goes without saying, as most people would avoid the blood-splattered, cleaver-wielding maniac on the street. And why couldn't you request meats from the butcher before? At last, his gag have been removed, and he can speak freely about pork loin. Then there's the promise of a "family-friendly ... tabloid-free, candy-free checkout aisle." Screaming kids denied their glucose, grumpy parents denied their Brangelina—that doesn't sound like an enhanced shopping experience, really. Why would anyone shop at such a place? Because it's cheaper than Whole Foods, and they don't get all Al Gore on your ass if you want your produce double-bagged!