« Rooms so clean, they pass the tongue test | Main | Verizon chains up that pit-bull commercial »

It's a chocolate world, man, can you dig? What's with the sudden mania for trippy food ads? I was just coming down from that Friendly's commercial when Hershey blows my mind with it’s “Pure Hershey’s” campaign. How “pure” is your chocolate, Hershey? How pure is this rock, man? Sorry, I was watching an old Starsky & Hutch. Arnold teamed with Aardman Animations, the Wallace & Gromit people, to craft the ad, which is way more visually dynamic than Friendly’s “Ice Cream World”—sort of like comparing upscale Cartoon Network fare to campy ’70s Saturday morning TV. We journey inside a Hershey’s bar that melts into scenes of a young couple tooling around in a chocolate convertible with candy bunnies hopping in pursuit. One complaint: the soundtrack is a wimpy remake of the Modern English song “I Melt With You.” Turn down the sound on the ad and watch it with the original by cranked up high. Now that’s a trip. —Posted by David Gianatasio

August 1, 2008 in Aardman, Arnold, Candy, Gianatasio, Hershey | Permalink

Comments

---

I think it's one of their better efforts over the years. It has a more timeless quality to it that won't feel dated like those break dancing kids from the eighties. (But the song is really lamely arranged.)

Posted by: cybele | Aug 1, 2008 7:02:07 PM

It is not exactly a 'sudden mania'. See the link below for Cadbury chocolate in Australia from 2001 done by TBWA. As far as this piece of Hershey mediocrity is concerned, why use one of the most brilliant storytelling animators on the planet and have a film with absolutely zero charm? www.youtube.com/watch?v=xo2wRvJ04ss

Posted by: Chris Palengat | Aug 3, 2008 7:23:15 AM

According to the FDA chocolate is unsuitable for concumption when it surpasses these standards:

Average is 60 or more insect fragments per 100 grams when 6 100-gram subsamples are examined OR any 1 subsample contains 90 or more insect fragments.

Average is 1 or more rodent hairs per 100 grams in 6 100-gram subsamples examined OR any 1 subsample contains 3 or more rodent hairs.

If I were Hershey I don't think I'd want to bring the "purity" of my product up for discussion.

Posted by: Andrew | Aug 3, 2008 4:09:57 PM

Wow I am amazed at those FDA standards.

Anywho pretty sure Cadbury chocolate ad wins, the catchy tune, upbeat characters and a product that tastes like chocolate!

Posted by: Emily | Aug 8, 2008 11:49:05 PM

Does anyone know the artist that remade the song?

Posted by: Mad4Media | Aug 25, 2008 6:01:56 PM

Who does this songgggggg!!!!!!

Posted by: chris | Dec 20, 2008 10:44:39 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.