Loom's Cirque spot brings down the house Often I've asked: What would happen if you combined the Fruit of the Loom guys with Cirque du Soleil? The topic came up in my shrink's office just last week and scored me a Valium refill. Which brings us to this Loom spot by The Richards Group, which fuses tribal rhythms, sexy choreography, trapeze artists, hot chicks in underwear, a lip-syncing apple who resembles Rudy Giuliani and a sitar-strumming bunch of grapes, in a performance that plays out quite frequently in my troubled psyche after too many Gummi Bears and not enough sleep. Normally I'm not a big Cirque fan, but if the shows were this good, I'd pay to see it. Maybe I need my head examined. That's what my last performance review said, at any rate. —Posted by David Gianatasio

August 14, 2008 in Gianatasio | Permalink

Comments

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I think this is really funny. The apple singing the song made me laugh really hard. Although it is trange work, people will remember it and go for it in the stores. Escpecially the women who watched the commercial.

Posted by: ebay account business | Aug 14, 2008 9:22:56 AM

David, that second sentence...love it! So...Gianatasio-esque ;)

Posted by: Steve Hall | Aug 14, 2008 10:36:24 AM

Yeah, ebay account business, if that is your real name, you're right. In fact, I'm buying Fruit of the Loom underwear RIGHT NOW becuase I just watched that hilariousexy commercial and now I can't control my passion for Fruit of the Loom.

Posted by: fifi | Aug 14, 2008 11:53:59 AM

Isn't the guy playing the grapes the same guy from the Wamu commercials and Ford Hybrid commercials? Does it bug anyone else when you recognize someone from different commercials? Seems it would take away from the effectiveness of the commercial if the same guy becomes recognizable. Not to put the poor dude out of business or anything.

Posted by: Dan | Aug 14, 2008 2:44:35 PM

Dan, yes, that's Wayne Wilderson.

More on his commercial overexposure here:

http://adweek.blogs.com/adfreak/2007/10/chevy-recycling.html

Posted by: Tim Nudd | Aug 14, 2008 4:08:40 PM

these commercials get me every time! hilarious.

Posted by: rikki | Aug 28, 2008 7:25:01 PM

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