British Olympians get naked for Powerade

Romero

Seeing British people naked is typically not a wonderful experience. The exception may be if they're Olympians, as they can be expected to display at least a base level of fitness. Powerade has convinced three such Britons—cyclist Rebecca Romero, swimmer Gregor Tait and triple jumper Phillips Idowu—to shed their clothes for a new Powerade campaign shot by award-winning photographer Nadav Kander. The idea is to display “the real make-up of an athlete and their muscle and power,” according to a Powerade rep. See the shots of Tait and Idowu after the jump.

—Posted by Tim Nudd

Tait

Idowu

August 6, 2008 in Nudd | Permalink

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What I'd do to be a bike seat right now.

Posted by: Bogusky's Feathered Pubes | Aug 6, 2008 10:42:14 AM

I imagine the logistic problems of using a male cyclist in that shot.

Posted by: Somebody | Aug 6, 2008 10:55:36 AM

I'm impressed they justified this as "the real make-up of an athlete" and didn't even give a nod to history for the idea. The original olympians were all naked.

Posted by: Rebecca Cullers | Aug 6, 2008 11:44:22 AM

What I wouldn't give to be a pool of water right now. That shot is awesome.

Posted by: Dabitch | Aug 8, 2008 6:18:35 AM

"Seeing British people naked is typically not a wonderful experience."
Typically moronic yank attempt at humour (yes, with a "u") the people who have to be told when to laugh on their tv shows mocking Brits.
Tell me yanks, which country are these treasures from ?
http://www.fugly.com/pictures/12651/those_fat_twins_on_motorcycles.html
And you have the cheek to lecture others ?

Posted by: Phil K | Aug 31, 2008 9:22:16 AM

Don't believe I was lecturing. Also, I'm English, and have some unfortunate basis for that opinion.

Posted by: Tim Nudd | Aug 31, 2008 9:30:42 AM


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