New Balance feeling right at home in China
Nike is the George S. Patton, if you will, of athletic footwear. It kicks ass in the marketplace, and as we discovered earlier today, it has a murderous urban assault vehicle in its promotional arsenal. Then there’s new-agey New Balance. Where does it rank in the sneaker wars? I don’t know, and really, who cares? It’s nowhere near No. 1. And its latest marketing effort doesn’t pack enough firepower to make a dent in Nike’s armor. (Man, that’s good writing!) On Friday, as part of its Beijing Olympics tie-in, NB introduces sneakers inspired by the traditional masks of Sichuan opera. Which is your favorite: forceful Jing or cunning Chou? It doesn’t matter. A Chinese aria is no match for the Nike war machine. (By the way, Converse’s “My Drive Thru” song was also adapted from Sichuan opera. Not everyone knows that. Google it if you don’t believe me. Ha, made you Google!) —Posted by David Gianatasio |
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August 5, 2008 in Gianatasio | Permalink |
Comments
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God they remind me of Kangaroos!
Posted by: BIG Kahuna | Aug 5, 2008 1:22:47 PM
I know you are being funny, but as a runner I am a big fan of New Balance. Nike may be flashier, but in terms of quality they can't compare. Plus, New balance shoes are still made in the U.S. They should promote the hell out of that, and somehow they don't.
Posted by: | Aug 6, 2008 12:11:31 PM
