Read a book, or risk a nasty shrunken head

Steinmatzky2

This "Read more" ad from Young & Rubicam for Israeli bookstore Steimatzky (see a larger image here) may appear to champion literacy. But the image, which could have been pulled directly from a Tom Piccirilli novel, simply shows non-readers that they have lucrative careers ahead in carnivals, freak shows and Rob Zombie movies. Dabitch at Adland points out another problem with this ad: "Most men I know always want a little head." Still, AdFreak is officially in favor of reading, at least until we get that vlog started.

—Posted by David Kiefaber

August 18, 2008 in Freaky, Kiefaber, Print, Y&R | Permalink

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Nice one, this one got me inspired. I did my own version for web 2.0

http://ratecards.net/blog/2008/08/18/funny-ad-and-then-some/

Posted by: Valto | Aug 18, 2008 1:08:46 PM

I like this Ad. Nice one. Way to go Y&R.

Dwayne.D.C.Tucker II
Nassau,Bahamas

Posted by: Dwayne.D.C.Tucker II | Aug 19, 2008 8:09:18 AM


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