We track brand buzz so you don't have to

If you sat around analyzing the volume of brand-name mentions on blogs, we'd think you were obsessive and weird and wasting your life. When we do it, it's called vital industry research. So, be sure to check out Adweek.com’s Brands Blog Buzz feature, written by AdFreak’s own Tim Nudd. Using blog-crunching technology from Nielsen’s BuzzMetrics division, it offers a daily analysis of why certain brands are getting attention—good or bad. This week, for example, includes a look at the rise and fall (and rise again) of Pinkberry; the ruckus surrounding a bogus KFC in Iraq; consumers’ undying taste for Ikea’s food; and Victoria’s Secret’s connection to some not-so-sexy unmentionables from a certain other Victoria. We’ve added a daily photo link to the right column here on AdFreak, pointing you to the latest buzz piece. So, if you’ve been doing this kind of research yourself, now’s the time to stop. And find a better hobby, like collecting the underwear of long-dead monarchs.

—Posted by David Griner

August 8, 2008 in Griner | Permalink