Which Olympics ads have the best music?
Media saturation for the Olympics is complete now that we have Paste magazine's picks for the 10 Best Songs in Commercials During the Olympics. The list is mostly a who's-who of fading indie credibility. I've always preferred Gabriel Ananda over Enur, who makes the cut for a Target spot set in the kind of giant dorm room only seen on TV. As for the Killers, that “I've got soul but I'm not a soldier” line isn't as clever as they (or Nike) think it is. (The same could be said for their entire discography, pretty much.) Brandi Carlile get props for donating a song to General Motors for green causes, but her sound got old when everyone else in her genre was doing it. I agree with this list's No. 1 choice, though—featured in the ad posted above. It's impossible to knock Marvin Gaye, and Nike's talents for exploitation are well documented. —Posted by David Kiefaber |
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Great music critique, err wait... is that a grammatical error? There goes all the credibility you never had.
Posted by: HAHAHAHA | Aug 19, 2008 12:23:24 PM
Ooh, a burn at the Killers. Do you feel badass now?
Posted by: Jen | Aug 19, 2008 4:41:38 PM
Frankly I'm still reeling over Os Mutantes in that McDonalds spot.
Posted by: Peter O | Aug 19, 2008 6:46:06 PM
I love the Target ad, not for the music, but for the way it effortlessly rides the wave internet hysteria over the ACDC dance crew vids. The absolute perfect time for a dance battle commercial, in my humble estimation. Aa a side note, my college dorm was that large and I was the only one in it; you totally got cheated, David.
All about the ACDC Crew:
http://blog.wired.com/underwire/2008/08/interview-membe.html#more
Posted by: Rebecca Cullers | Aug 19, 2008 7:44:40 PM
