A heart attack is like a British interrogation If you've ever wondered what it's like to have a heart attack—or what will happen to you if you steal lots of money from an English mob boss—then you'll enjoy this two-minute clip from the British Heart Foundation. Aired during a commercial break on the ITV1 network's detective drama Midsomer Murders, the spot is aimed at helping people recognize the symptoms of a heart attack instead of chalking it up to stress or indigestion. So, if you experience tightness in your chest, shortness of breath or the sudden appearance of an angry bald man, don't hesitate to call an ambulance. Via Osocio. —Posted by David Griner

September 5, 2008 in Griner, Health, PSAs | Permalink

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I rather like it, but is graphic depiction of vomit really ok in England?
http://adweek.blogs.com/adfreak/2008/06/ads-tout-briton.html

Won't it coarsen public discourse and cause “widespread offense,”?

Posted by: Rebecca Cullers | Sep 5, 2008 12:26:59 PM

I designed a fully immersive heart failure simulator to give a doctors and medical students a clinically accurate physical experience of heart failure that ultimately leads to a heart attack. the participants experience tightness of chest, difficulty breathing and exhaustion. Apple profiled it as it runs on Mac Minis more info below.

http://hcxlabs.com/case-study/disease-state-simulation/heart-failure-simulator

Human Condition develops immersive experiences and disease state simulations for diseases such as MS and RLS.

Posted by: Peter Raymond | Sep 6, 2008 6:44:19 PM

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