An advergame shouldn't get you this upset

I have some issues with BMW's Mini Baby Racer Power Slide Parking advergame. The guys in the game—Hank, Otis, Mike and Pete—seem like scruffy slackers with nothing better to do than tool around in a kid's toy car and disrupt traffic. Sure, we'd all indulge in such arrested development if we could. Most of us can't. At least, I can't. And that's why I hate those four jerks and want them to die in fiery wrecks, rather than "park with precision and style," or what ever the object of the competition is. Oddly, there's a fiery explosion graphic at the start of the game (probably not the best choice for consumers concerned with safety), but the implied mayhem never materialized, at least in the three minutes I spent with the game before drooling with boredom. The experience begs one final question that I can sum up in a word: Otis?

—Posted by David Gianatasio

September 10, 2008 in Advergames, Gianatasio, Mini | Permalink