BofA's college videos not like actual college

Morrisoncampus_copy Bank of America has introduced Morris on Campus, a series of online videos and tips targeting college kids who are opening their first bank accounts. To my way of thinking, Morris lacks any real credibility. First off, he's supposed to be an upperclassman, but he's sober in all the vignettes. (Even his super-sized spring-break beverage is labeled "non-alcoholic.") Plus, he drones on about how college students should manage their money but never touches on the key skill: how to shake down their parents for every last dime. What a nerd. He must go to Emerson. Oh, there's a $25,000 prize for submitting the best college financial tip. Here's mine: If you win, use the 25 large to pay down your student loans. Those things can hound you for life. Oddly, that's a subject Morris never gets around to. Which leaves just one more thing to say: Beanpot '09: Revenge of the BU Terriers, baby! Woo-hoo!

—Posted by David Gianatasio

September 2, 2008 in Bank of America, Digital, Finance, Gianatasio, Web video | Permalink

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The spring break/censored clip is the best of the lot! I think someone at B of A forgot to add humor to this campaign. And where's the promised information about classes and social life? Then again, it's been a few years since I was a first-year. And I still can't manage my money.

Posted by: sleeping in my party dress | Sep 2, 2008 2:44:06 PM

Also, on information about classes, etc.:

"Find a good place to study where you can be alone and not bothered" is not exactly new information. And "Try the library, or a quiet coffee shop near campus to get away when you need to study" is not good advice. I always went to the bar that opened at 11am. No one was there except a few old alcoholics, plus you didn't have to leave to smoke. Coffee shops are for amateurs.

Posted by: sleeping in my party dress | Sep 2, 2008 2:49:26 PM


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