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Sex addiction can mess up your advertising

Californication

The Showtime series Californication gets this week's prize for most inopportune tagline. Given David Duchovny's trip to rehab for sex addiction, the line "He's in way too deep" could refer more to his troubles than his character's. And considering the nature of the show, some viewers have even been left to wonder if the rehab thing is a PR gambit by Showtime ahead of Californication's second season. (That seems unlikely, but Showtime has posted a video to its YouTube channel titled "Are you addicted to porn?" Though not in reference to Duchovny.) In general, sex addiction is tough to build marketing materials around. But that hasn't stopped the distributors of Choke, an upcoming film about a sex addict, from trying their hardest. To the dismay of some patrons, they've been handing out anal beads at some preview screenings.

—Posted by Tim Nudd

September 10, 2008 in David Duchovny, Nudd, Showtime | Permalink

Comments

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Love this show! Easily one of the better shows on TV.

Posted by: Paul | Sep 10, 2008 9:15:45 PM

He said the truth was out there. I guess something else was out there too. X-Files rocks 4EVR -- DD = Shatner of the new millennium!

Posted by: daveg | Sep 10, 2008 9:30:07 PM

Easily one of the worst TV shows I've ever seen! After 5 episodes I stopped watching. It was supposed to b funny but I saw nothing funny at all. Foul language and half naked people and sex, sex ,sex!!!

Posted by: Paypal | Sep 11, 2008 2:34:56 AM

Funny as hell...and I never thought he'd be a nymphomaniac...gives new meaning to the song "david duchovny why don't you love me?" ;) ;)

Posted by: glenn | Sep 11, 2008 2:38:18 PM

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