Stop wasting your life online, says Dentyne
Can you surf the Web and chew gum at the same time? Perhaps, but you'll be wasting your time. That's according to Dentyne, which has a bunch of posters up in the NYC subway (and probably elsewhere) encouraging young people to get off their stupid computers for five minutes and "Make face time." Dentyne can help in this regard by giving you decent-smelling breath—something that's all but unnecessary on social networks but handy in actual social encounters. The ads, which seem to have originated in Canada, may run the risk of making Dentyne sound parental. But it's nice to see a youth-targeted campaign that has nothing but contempt for Facebook. |
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September 17, 2008 in Dentyne, Gum, Nudd, Social networks | Permalink |
Comments
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For a brand so anti-Internet, Dentyne sure has a nice website.
Posted by: sleeping in my party dress | Sep 17, 2008 12:44:06 PM
ads are from mccann ny
Posted by: | Sep 18, 2008 5:00:41 PM
Friend Request Accepted.
Really nice.
Posted by: Dean | Sep 19, 2008 7:01:28 PM
Really stupid ads. Generic. Could be for anything.
Posted by: | Sep 30, 2008 9:28:03 PM
I think you're giving them too much credit. To say that the campaign "has nothing but contempt for Facebook" suggests that it has an actual position and is actually in a sincere way advocating an internet-free existence when in fact it's all just a sneaky version of a classic ad strategy: to make you start worrying about your breath again.
http://www.alt85.com/2008/09/faking-it.html
http://www.alt85.com/2008/10/gum-ad-follow-up-heavy-on-footnotes.html
Posted by: Short Round | Oct 6, 2008 3:20:04 PM
