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ESPN responds to theft of its turf billboards
The other day we mentioned that thieves in NYC and elsewhere have been stealing ESPN's Monday Night Football billboards, make of real NFL turf, from bus shelters and other locations, to decorate their homes and impress their friends. Now, Wieden + Kennedy and ESPN have responded with special ads at the crime scenes, featuring police tape and comically worded warnings that karma, basically, is a bitch. (Click the image above to enlarge.) Read more over at Wizards of Weimer. |
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September 30, 2008 in ESPN, Nudd, Outdoor, Wieden + Kennedy | Permalink |
Comments
Makes you wonder if they orchestrated the whole thing themselves...
Posted by: James Gerber | Sep 30, 2008 5:01:03 PM
Hilarious. Well played.
Posted by: | Sep 30, 2008 5:33:55 PM
Hmmmm?
Posted by: Herbert | Oct 3, 2008 3:40:54 PM
Karma IS a bitch. Their teams are going to lose. As long as they're not fans of the Bears or Panthers, I really don't care.
Posted by: sleeping in my party dress | Oct 3, 2008 4:58:32 PM
