Get your trash talking on more solid footing
UXB's commercial for Cleatskins, a product that converts cleats to street shoes, scores in more ways than one. The lighting, design and direction perfectly evoke and skewer so many macho and tiresome jock-ad cliches. And the pompous faux-Nike soundtrack really seals the deal. When that muscle-bound bruiser goes crashing to the floor, I laugh like only a vindictive, oft-wedgied nerd who still holds a grudge from high school can. Think I'll hit replay right now. Uh-oh, watch out for your chin! ... Ha ha ha! This clip never gets old. Enjoy your trip to the orthodontist, Pigskin Pete. I just hope they fix your face in time for the yearbook photo. Not. —Posted by David Gianatasio |
|
September 19, 2008 in Gianatasio | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
This commercial was pitched to me as a hot viral. I thought it wasn't hot nor would it go viral.
But...if it's a 30-second spot...death to jocks and their impossibly perfect smiles!
Posted by: Jeremy Greenfield | Sep 19, 2008 11:05:54 AM
