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Jack White doesn't like Coca-Cola anymore

Jackwhite Jack White, who once wrote a song for Coke, is now protesting the soda company's use of a song he wrote for the upcoming James Bond movie. Thankfully, the argument isn't one about artistic integrity but licensing, where White has a leg to stand on. "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum of Solace," says a letter from his management, "not for Coca-Cola. Any other use of the song is based on decisions made by others, not by Jack White." Fair enough. Another possible reason for White's reaction is that the song, a duet with Alicia Keys, might suck and he doesn't want the backdraft to singe his overrated band's reputation. Only time will tell, I guess.

—Posted by David Kiefaber

September 15, 2008 in Controversy, Kiefaber | Permalink

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Why mask your contempt for White Stripes with such a weak conclusion? Maybe Mr. White objects to the unauthorized use of his work by a multinational with the means to pay him.


Posted by: Aishiori Katamura | Sep 16, 2008 12:39:23 PM

If you have seen The White Stripes live, you would never say overrated. But the song probably does suck. All Bond songs suck.

Posted by: thatguy | Sep 16, 2008 7:33:04 PM

Aishiori: Of course he does, and I addressed that point. Also, let's be fair; my contempt was hardly "masked."

Posted by: Dave Kiefaber | Sep 18, 2008 1:53:22 AM

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