« 'Zack and Miri' can't get ahead with MPAA | Main | Seinfeld and Gates get all moist and chewy »
Joint replacement seems cooler by the day
This futuristic Smith & Nephew spot, produced by Psyop for Ogilvy New York, almost makes hip- and joint-replacement surgery look desirable. The visuals are like an updated take on the "fluid" F/X in Terminator 2, minus Arnold's Austrian accent (though both share artificial body parts). The ad's a bit trippy, and all that talk about "joints" reinforces the psychedelic overtones. It reminds me of stuff I've seen after ingesting too much high-fructose corn syrup. I spread it on candy, so I'll need tooth-, gum- and probably brain-replacement surgery soon. —Posted by David Gianatasio |
|
September 4, 2008 in Gianatasio, Ogilvy, TV | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Those Psyop folks are wizards, but I got the willies watching this ad. Not because of fear of a cyborg-infested, technocratic future. But because I feel icky imagining plastic in my knees, no matter how good the animation.
Point of this note? Out for the season on injured reserve. Starts physical therapy in the Spring.
Posted by: Jeremy Greenfield | Sep 4, 2008 12:04:03 PM
Psyop is amazing. Any script can look pretty cool with them. By the way, is anyone looking for a creative partner in london?
http://www.youtube.com/watch?v=iPJtlxW60F0&eurl
Posted by: . | Sep 4, 2008 12:45:58 PM
psyop is soo talented. the spot is just shots of people doing sports activities. i know ogilvy has better ideas. ideas that involve people and a story. otherwise it's just a caramelized blank sheet of paper.
Posted by: gavin wassung | Sep 4, 2008 3:02:22 PM
Interesting design concepts. I work for a mortgage company doing va loans and have found similar planning tactics to be useful in organizing my clients. Thanks for sharing.
John
http://www.vaonlineservices.com
Posted by: VA Loans | Sep 4, 2008 4:22:34 PM
