Microsoft anti-Mac work was made on Mac
Just as Microsoft and Crispin Porter + Bogusky tried to play
down the
wreck of the HMS Conquistador by quickly launching their new “I’m a PC” spots, another
PR snafu has swept the blogosphere. Looking at data embedded in Microsoft’s
online photos from the campaign, a savvy Flickr user found that the images were
created using Adobe software on
a Macintosh (versus, say, Microsoft Expression Studio on a PC). The incriminating data
was removed the next day, but the damage was done. Maybe there’s a new adage to
be learned here: You can take the Mac out of the ad, but you can’t take the ad
out of the Mac. Via Blake
Helms on Twitter. |
|
September 20, 2008 in Crispin Porter, Griner, Microsoft | Permalink |
Comments
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What "damage"? Who cares?
Posted by: Jeff | Sep 20, 2008 2:50:40 PM
Stupid. Making a mountain out of a molehill. To make an ad, you use lots of different tech and software. So Macs were used for part of the production? I'm sure PCs were as well. Who cares?
Posted by: VoiceofReason | Sep 21, 2008 3:30:59 PM
You're completely missing the point! If PC's truly are superior to Mac's, the folks making the ad should *surely* use the superior technology to do so! :-D
Posted by: Dave | Sep 21, 2008 4:40:03 PM
Truly funny! I agree! Like saying "buy American" while using a British megaphone....
Posted by: Bobby | Sep 22, 2008 12:10:00 PM
Who's surprised CP+B uses Macs? Alex Bogusky is the real "I'm a Mac" guy after all.
Posted by: Somebody | Sep 22, 2008 12:55:43 PM
it's about superiority?
nah... I haven't even seen the commercials but the whole debate isn't even a real debate. It is about finding the machine that fits your personality.
now if the world truly is in balance and only 5% of the population uses macs to counter balance the rest of the world using PCs, then MR. Jobs can be happy to have created a closed system (machine and software) in one aspect that so few people are needed to offset the weight of all the others. Bill can be happy that with little creative and just lines and circles (ones and zeroes) and with lots and lots of people he can some how find the same means to an end. We all compute that.
It's all method and madness, and, personally, I go for the kind of madness that you see in 5% of the people and that Steve heads up. Though, i think that percentage should be a bit more, more, more... how do you like it.
Posted by: | Sep 22, 2008 3:53:19 PM
The point that the WHOLE world seems to be missing is the fact that whether it is a computer made by Apple or computer made by any number of manufacturers they are BOTH PC's. PC DOES mean "personal computer" does it not?
Posted by: J.D. Franklin | Sep 22, 2008 11:21:41 PM
Would this be similar to Windows running on the small credit card readers at every MAC store or that the Apple Ipod vending machines use the Windows OS on them?
Posted by: Hemant | Sep 23, 2008 4:50:35 PM
@the guy who said both mac's and pc's are the same.
In that case is Apple making fun on itself in their Mac v/s PC ad's? Do they think they stinck and are hip at the same time?
Posted by: anon | Sep 23, 2008 4:51:45 PM
I was just waiting for some dumbass to type Mac in all caps.
Posted by: Nathan Alexander | Sep 26, 2008 12:08:59 PM
You do know that Microsoft didn't do these ads... It's two other advertising agencies.
Also, if I did a whole project on my PC then you have a look at it on a MAC and save it on a MAC, the metadata will show that it was made with a Mackintosh; although the original work was done on a PC. So this doesn't prove or disprove anything. This is how advertising world work. By the way, I did a MAC ad for a local magazine on my PC, So?! I don't run around talking about it like a kid who just got his first homemade cupcake, unable to contain his self from disbelieve.
If this proves anything, it proves that:
1. You guys read news that try to disgrace Microsoft from an Apple "ass kissing" webpages, then you follow them doing the same.
2. You don't know how metadata works. It's okay, learn it.
3. Macs now work for PCs. lol
4. Microsoft didn't say that MACs are bad, they just said that "90% of the world is PC". ;)
Make sure to understand what you read. Don't act like a MAC.
Posted by: JungleCat | Sep 28, 2008 5:32:14 AM
What do you mean who cares? Are you retarded? Im pretty sure the people who spent $300 million dollars on an ad campaign that is suppose to convince people to buy a "PC" instead of a Mac care a whole lot. In-fact Im pretty sure someone got fired.
Posted by: MacUser | Sep 30, 2008 1:21:05 PM
And if anyone got spyshots of Apple products coming out of China you will see PC's used in the production process of Macs.
Posted by: Joebs | Sep 25, 2009 4:19:52 PM
